Our Leadership

Richard W. Shipley is the Vice President, Marketing at H.W. Kaufman Group where he is responsible for the strategy and operations for all of the Kaufman companies’ marketing and communications, including its largest subsidiary Burns & Wilcox.

He also manages the company’s agency partners and contractors and professional sports marketing efforts.

Rich has proven his ability to craft strategic visions for building the Kaufman brands while generating increased awareness, engagement and revenue since joining the company in 2013.

Passionate about exploring new and creative ways to promote and enhance brands, he has achieved notable accomplishments including the launch of the company’s content marketing strategy. He initiated and led the company’s sports marketing efforts which helped the Burns & Wilcox brand receive national recognition through its sponsorships of PGA major champions Webb Simpson and Jimmy Walker and partnership with the NHL’s Detroit Red Wings.

Known for creating innovative, revenue-generating marketing programs throughout his career, Rich transformed marketing at Burns & Wilcox. Through his client-first approach, he designed and built an integrated marketing model that leveraged media, key partnerships, and events to improve client experiences and engagement along with employee and brand visibility.

With more than 25 years of experience, he previously held marketing leadership roles at category-leading, companies including three Fortune 500 companies. Rich earned a bachelor’s degree in professional writing from Carnegie Mellon University and a master’s degree in educational technologies from George Washington University.